Canaan works with over 2,000 artisan family farms spanned across 52 different villages. We are engaged year round with these communities, commited to long term partnerships with fair trade princples that ensure transparency, full direct payment, fair prices and purchase guarentee.
Ecological sustainability is at the core of our values. Food security, economic prosparity and cultral integrity all stem from our nautral enviorments well being. It starts with the health of the soil. Ensuring regenerative agricultural practices to bring reciprocity between people, plants, animals, insects and microorganisms.
The Land of Canaan is the home of the olives, birth place of the first agricultral on Earth. Ancient olive orchards over 3,000 years old are a testimony to the wisdom of the cultral heritage we've carried through millenia. This land is a permaculture filled with age old food speicies that have shaped the vibrant nutritious cuisine we enjoy seasonsally.
Canaan was founded on the principles of empowering tradional farming communities. Agriculture is the most significant sector in Palestine and we sought to ensure its viability within modern economy. We're commited to increase the value returns of their farms, invest in their communities and make them competative in the market place while carving them a a space in the modern world.