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CANAAN

PALESTINE
Olive trees in Palestine – some dating back more than 3,000 years – stand testimony to the harmonious exchange between the soil, plants, animals, and people. This longstanding regenerative ecosystem also serves as a staple healthy food source from one generation to the next.
Canaan sustains and shares these rich agricultural traditions by partnering with farmers through the largest fair-trade producers’ union in Palestine, the Palestine Fair Trade Association (PFTA). This vital relationship transforms the bounty of the harvest into delectable artisan products to share with the world. These treasures of the earth are the fruits of our human legacy and cultural inheritance.
Wheat, olives, and almonds represent the main staples in local cuisine. These harvests produce premium ingredients for Canaan products. Surplus from the harvests provides farmers with the income to reinvest in the regeneration of life as the whole cycle begins again. Canaan shares the fruits of the harvest with the world through our products. By extending this life-giving experience beyond our local community and ecosystem, Canaan is fully invested in nurturing life.
Through our products, Canaan both supports Palestinian farming communities and their ancient regenerative ecosystems, and a permaculture setting that evolved over thousands of years and provide our customers with superior tasting, nutrient-dense products periods.
In this life-giving context, farming goes far beyond producing food. Cultivating the land represents the most authentic expression of human culture and celebration of life. The reciprocal relationship between the land and its people nurtures life from the soil outward by providing nourishment, livelihood and environmental sustainability.
Canaan’s delectable food products are made from artisan ingredients sourced from over 1,600 small scale family farms in Palestine organized according to fair-trade and ecological principles. These family farms utilize permaculture practices to cultivate original landrace varieties that have blossomed into a food forest paradise rich in nutrient-dense foods. Canaan nurtures life through our firm commitment to produce healthy, nutritious products through a value chain that invests in sustainable ecosystems.
The Land of Canaan is home to the world’s earliest agricultural cultivation. The Canaanites’ long history of seeing life and the world we live in through the lens of fertility defines Palestinian farming culture to this day. For farmers, the regeneration of life has naturally become the pursuit of life itself.
Almonds are indigenous to Palestine and are an integral ingredient in Palestinian cuisine. Hard-shell almonds have been cultivated for thousands of years throughout the food forests across rural hillsides.
In the spirit of hospitality, farmers not only grow healthy food sustainably, but enjoy sharing it with food lovers from around the world.
“Olive oil is important for our food security and our cultural representation. It is a symbol of our identity. The trees connect us to our land, to the place, to the history, and to past generations. They also link us with future generations, to our children and grandchildren. They represent the continuity of a nation and our rootedness in the land.”

– Nasser Abufarha
Canaan’s annual olive harvest festival is a chance for farmers and international guests to engage in a delightful cultural exchange by celebrating life, the soil, and the human legacy of the Land of Canaan.